People's financial decisions aren't random. They're biased in the same direction.
That's why we can name these patterns and learn about them in advance.
Why People Make Mistakes with Money
We will consider how the desire to avoid loss and concerns about reputation influence shopping and financial decisions.
Time to read the text: about 11 min
The review questions are optional and not included in this time.
What you can read: the course opening and contents are free; the full text is for those who have purchased
After purchase, you can read the full text once your access starts.
Money and Mental Habits in 3 Minutes
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People's financial decisions aren't random. They're biased in the same direction.
That's why we can name these patterns and learn about them in advance.
The pain of losing 10,000 yen is greater than the joy of finding 10,000 yen.
The habit of avoiding loss. Things you own seem more valuable.
100,000 yen now, or 110,000 yen in a year? The habit of choosing now.
The you who plans and the you who acts are two different people.
October 1907
The people who lined up weren't foolish. It was the right move at that moment.
Cash reserves are about 5% of deposits. The system creates a herd.
It's also the system that stops the herd. Deposit insurance and the lender of last resort.
This prevents rumors from becoming self-fulfilling prophecies.
Official titles and 'act now' often come as a pair.
A government agency will never tell you to send money to protect your money.
When giving money to family, say whether it's a gift or a loan, and write it down.
The basic exemption for Japan's gift tax is 1,100,000 yen per year.
Before your judgment changes, decide who you will entrust with what.
Voluntary guardianship. You can only decide while you're still able to decide.
The measure of happiness isn't the amount, but whether it's bearable and worry-free.
The habits remain. Live with them, knowing they exist.
74.2%
A 50/50 chance to gain 20,000 yen or lose 10,000 yen. People who answered 'I would not invest' (2022).
32.1%
People who said '100,000 yen now over 110,000 yen in a year' applies to them (2022).
If you pay 100,000 yen, there's a 50/50 chance it will increase by 20,000 yen or decrease by 10,000 yen. Would you do it?
Pick one
In a 2022 survey, 74.2% chose this. Refusing isn't wrong in itself. How you feel the pain of a loss is your own personal truth.
Mathematically, this is a bet with an expected gain. Still, most people refuse. That's because the pain of loss feels greater than the joy of a gain.
The important thing is to notice when this habit is at work. The problem is when you're driven by the same habit in other situations without realizing it.

Course number: P8 — Why People Make Mistakes with Money
Supervised by: Mitsuru Hayama
Beyond the text: 6 exercises · 1 coins · 3 readings How reading times are calculated
You can start this course without reading any other course.
6 exercises in this course (4 check, 0 compare, 2 written). Progress is recorded by self-assessment.
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Deciphering Amounts, Percentages, and Statements →What you learn next: Can distinguish between nominal and real values, and can personally calculate the erosion of real value using the inflation rate.
Time to read the text: about 8 min / What you can read: the course opening and contents are free; the full text is for those who have purchased
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After purchase, the full courses, the illustrated books, every country’s story and the numismatics examination are open to you.
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