design

意匠　—　Reading

The design and arrangement of a coin taken as a whole.

Wappenmünzen Hemiobol561–546 BC Gorgoneion TetradrachmCirca 510–507 BC Owl Tetradrachm5th century BC (Classical period)

What is placed prominently, and what is relegated to the margins? A design may seem to be a matter of taste, but it is a declaration of priorities.